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How much does a chatbot cost?

UPDATED OCTOBER 30, 2026

An AI chatbot that answers from your own website and documents starts at $1,900 at Ghost, delivered as an AI automation or integration package in about a week. The running cost after that is the model usage, usually a few dollars to a few tens of dollars a month for a small business, plus hosting at cost. The difference between a useful chatbot and an embarrassing one is grounding: a good one answers only from your content and says when it does not know.

What a business chatbot should do

  • Answer the questions your customers actually ask, from your real content.
  • Hand off to a human, with the conversation attached, when it should.
  • Capture a lead when the visitor is ready, into your CRM or inbox.
  • Show you every conversation, so you learn what people want.

What it must never do

Invent prices, promise things you do not offer, or pretend to be a person. We test every chatbot against a set of real questions before it goes live, and we keep a human approval step wherever money or commitments are involved.

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Related questions

Which AI model does the chatbot use?
Current Claude and OpenAI models, chosen for the task. The integration is built so the model can be swapped without rebuilding.

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Tell us what you need. Any budget.

Say what you have in mind and what you can spend. You get back what we would build for it, how long it takes and a fixed price, usually within one business day.

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