> answers.log
Questions people ask before hiring a web studio
One question per page, the answer in the first sentence, a real number wherever we have one. These are written to be quoted, by a person or by an assistant.
UPDATED OCTOBER 30, 2026
> cost
Cost
- How much does a website cost?
A custom small-business website from Ghost costs $3,900 fixed, live in about 14 days. An e-shop is $7,900. Here is what drives the price up or down, what is included, and what you should never pay for.
- How much does a website cost for a small business?
A small-business website from Ghost is $3,900 fixed, including design, copy, CMS, hosting and SEO foundation, live in about 14 days. What that covers and when you need more.
- How much does a website cost per month?
After the build, a website costs a few dollars a month to keep online: hosting and a domain. Ghost's care plan, with monitoring, backups and monthly changes, is $190 a month. What each line is and what you can skip.
- How much does an e-commerce website cost?
A custom e-commerce website from Ghost costs $7,900 fixed, typically live in 21 days: catalogue, Stripe payments, shipping and tax rules, admin, and product schema for Google Shopping and AI answers.
- How much does an app cost to build?
A custom web app from Ghost starts at $9,900, priced on a written scope. What a web app is, when you need one instead of a website, and why native mobile apps cost multiples more.
- How much does a custom website cost?
A custom website from Ghost is $3,900 fixed. What 'custom' means (designed from a blank page, coded by hand, no theme), what a template leaves out, and when each is the right choice.
- How much do web designers charge?
Web designers charge by the hour, by the project, or by the month. Ghost charges fixed prices per project: a website is $3,900. Why hourly billing costs you more and what a fair quote looks like.
- How much does a chatbot cost?
An AI chatbot grounded in your own content starts at $1,900 at Ghost as part of an AI automation or integration package. What a good chatbot does, what it must never do, and what the running cost is.
> ownership
Ownership
- Do I own my website?
You own your website only if the domain, the code, the content and the hosting account are in your name. At Ghost they are, from day one. How to check what you actually own and what to ask before signing.
- Do I need a web developer, a web designer, or an agency?
A web designer decides how it looks, a web developer makes it work, an agency does both with overhead. For a small business, a studio that does both at a fixed price is usually the right answer. How to tell which you need.
> time
Timelines
- How long does it take to build a website?
A custom small-business website from Ghost is typically live in 14 days from the brief; an e-shop in 21. What takes the time, what makes it longer, and how to be ready so it is not you.
> choosing
Choosing
- How do I choose a web design agency?
Seven questions that separate a good web design agency from an expensive one: fixed price or hourly, who owns the code, can you see live work, how fast do their own sites load, who writes the words, and what happens after launch.
- What is the best platform for a small business website?
Site builders are fastest to start and slowest to load; WordPress is flexible and needs constant maintenance; a custom site on a modern stack is fastest, owned outright, and built to be found. Which fits which business.
> ai
AI for business
- How can a small business use AI?
The AI that pays off for a small business is boring: replying to leads faster, sorting the inbox, drafting documents, answering customers from your own content, writing reports. Ghost builds one workflow from $1,900. What to automate first.
- What are examples of AI automation for a business?
Ten concrete AI automation examples for small businesses: lead triage, inbox sorting, quote drafting, review replies, report writing, appointment follow-ups, invoice chasing, content repurposing, document extraction, customer support.
- What is an AI automation agency, and what does it charge?
An AI automation agency maps a repetitive business process, builds a workflow that performs it using AI where judgement is needed, connects it to your tools and keeps it running. Ghost charges from $1,900 per workflow, fixed.
> tech
How it works
- What is a headless CMS?
A headless CMS stores your content and serves it through an API, while the website itself is built separately on a modern stack. The result is a fast site you can still edit yourself. Ghost builds on Sanity.
- What is generative engine optimization (GEO)?
Generative engine optimization is making your pages the ones an AI assistant quotes when someone asks it a question. Direct answers first, real numbers, clean structure, schema, and open crawler access. How Ghost builds for it.
- Why is my website slow?
Websites are slow for a handful of reasons: too much JavaScript, uncompressed images, a theme that loads everything, slow hosting, and scripts that block the page. How to check in two minutes and what a fast site looks like.
> open_channel.exe
Tell us what you need. Any budget.
Say what you have in mind and what you can spend. You get back what we would build for it, how long it takes and a fixed price, usually within one business day.
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