> answers/choosing
What is the best platform for a small business website?
UPDATED OCTOBER 30, 2026
There is no single best platform for a small business website; there are three kinds and each fits a different situation. A site builder (Wix, Squarespace and similar) is the fastest way to have something online and the slowest to load, and you never own the site. WordPress is flexible and runs most of the web, and it needs plugins, updates and security patches forever. A custom site on a modern stack (what Ghost builds) is the fastest, is yours outright, and is structured around how customers search; it costs more than a builder on day one and less than WordPress over the years.
Pick by situation
- Testing an idea, no budget, nobody searching for you yet: a site builder.
- A blog-heavy site with an in-house person comfortable with plugins: WordPress.
- A business that customers find and judge online: custom on a modern stack.
Why Ghost does not build on WordPress
Because the things that make WordPress flexible, its themes and plugins, are also what make it slow, what break on updates, and what get hacked. A modern static or server-rendered site with a headless CMS gives you the same editing comfort without any of that, and loads in a fraction of the time on a phone.
> faq
Related questions
- Is WordPress good for a business website?
- It can be, with a competent person maintaining it. Left alone, WordPress sites get slow and get compromised. If no one will maintain it, choose something that does not need maintaining.
- Wix or a custom website?
- Wix if you need something today and own nothing; custom if the site is how you win customers and you want to own it.
> open_channel.exe
Tell us what you need. Any budget.
Say what you have in mind and what you can spend. You get back what we would build for it, how long it takes and a fixed price, usually within one business day.
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