> answers/tech
Why is my website slow?
UPDATED OCTOBER 30, 2026
Websites are slow for a short list of reasons: too much JavaScript running before the page can be used, images that are far larger than the screen they appear on, a theme or page builder that loads every feature whether or not the page uses it, third-party scripts (chat widgets, trackers, fonts) that block rendering, and cheap shared hosting. Run your site through Google's PageSpeed Insights on mobile; a score under 50 means visitors on phones are leaving before the page appears.
Check in two minutes
- PageSpeed Insights, mobile. Note the performance score and the Largest Contentful Paint.
- Count the third-party scripts. Each one is a request to someone else's server.
- Look at image sizes. A photo that is 4,000 pixels wide in a 400-pixel slot is the most common fault.
What a fast site does differently
It ships only the code each page needs, serves images at the size they are displayed in a modern format, renders the content on the server so the text appears before any script runs, and hosts on a network that serves from near the visitor. That is how a Ghost site is built from the first day; speed is not a fix applied afterwards.
> faq
Related questions
- Does a slow website hurt Google rankings?
- Yes. Core Web Vitals are a ranking signal, and more importantly a slow page loses the visitor before the ranking matters.
- Can my current site be made fast?
- Sometimes, with image and script work. Often the theme itself is the weight, and a rebuild on a modern stack is cheaper than fighting it.
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