> answers/cost
How much does an e-commerce website cost?
UPDATED OCTOBER 30, 2026
An e-commerce website costs $7,900 at Ghost as a fixed price, typically live in 21 days. That includes a custom storefront, a catalogue with variants and stock, Stripe card payments, shipping and tax rules for your country, order emails, an admin dashboard, and product data structured so Google Shopping and AI shopping assistants can read it. Platform stores on a theme cost less upfront and more every month; a custom store costs more once and then only what it costs to host.
What drives e-commerce cost
- Catalogue size and complexity: variants, bundles, stock across locations.
- Payments and shipping: which countries, which carriers, which taxes.
- Migration: moving products, customers and order history from an old store.
- Integrations: accounting, warehouse, email marketing, marketplaces.
Platform store or custom store
A platform store (Shopify and similar) is the right answer when you want the ecosystem of apps and are happy to pay a monthly fee plus a cut of transactions. A custom store is the right answer when margin matters, when the catalogue or checkout needs to behave in a specific way, or when you want the store to be found through its product pages. We tell you which before quoting; sometimes the answer is Shopify with a custom theme.
> faq
Related questions
- How much does it cost to create a Shopify store?
- Shopify charges a monthly subscription plus transaction fees, and a custom theme on top is a one-off build. Ghost builds on Shopify when it fits and quotes the theme as a fixed price.
- How much does it cost to have an online store per month?
- A custom store: hosting at cost plus Stripe's per-transaction fee. A platform store: the subscription, apps and the platform's transaction cut on top of the payment processor's.
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